This video is called Ch'Earthed because it is the resume of the North-Pas de Calais/Picardie DH Racing Cup, just like Earthed for DH World Cup Races... but I'm not Alex Rankin, we aren't World Cup riders and it was filmed in the north of France, in a flat land region, where people speak with a lot of "ch'" at the beginning of their words... It's a joke ! ;-)