Ex engineer leaks how marketing works in the bike industry

► Catch the best action from Red Bull Hardline 2017 and watch the replay on Red Bull TV: http://win.gs/RedBullHardlineReplay Red Bull Hardline 2017 was harder than ever before, with sketchy conditions transforming the track throughout the entire weekend – so much so that the decision was taken to move the race start lower down. Watch as Riders were caught out by the slippery, steep rocks and the big gaps. _ Experience the world of Red Bull like you have never seen it before. With the...

►Catch the latest episodes on Red Bull TV: http://win.gs/FastLife As Loïc Bruni and the rest of the UCI downhill racers approach the end of the 2017 season, take a look back on the most memorable moments, heaviest crashes, thrilling victories and crushing defeats of the year.  The world of UCI downhill mountain bike racing is competitive, dangerous, and — above all — fast. Go inside the UCI season with rising star Loïc Bruni and get the story behind the top teams, riders, and races on t...

► Watch the Full Replay here: http://win.gs/2ySn8dc Zink was the fourth man down the course, leading the contest for much of the first runs before Sorge went down. Zink's run saw him pull off an incredible steep line from the start to finish that had the crowd gasping at two incredible back flips off flat step-downs. Zink had also stomped his second run and looked to be challenging Sorge's first place but crashed doing a front flip on the last jump as he looked to eke out a few more points t...

►Get behind the scenes of raw MTB videos here: http://win.gs/SoundOfSpeedBTS What does it take to make the sound of speed? The latest clip in our popular series sees Eddie Masters and Dave McMillan try their hands as Foley Artists.  Raw mountain bike videos are rightfully all the rage these days. The unadulterated action is complemented by some glorious sounds of soft rubber tearing through the earth and unfettered by any kind of soundtrack. Those aurally exquisite sound effects aren...

Hidden amongst the glaciers high in the arctic circle are mountain bike lines too incredible to ignore. Harsh temperatures, volatile weather, and 9-month winters have left the area void of human life. Each summer, this frozen landscape flourishes under endless daylight, revealing a spectacular ecosystem. Join Darren Berrecloth, Carson Storch, Cam Zink and Tom Van Steenbergen as they embark on an expedition to the top of the world to explore this terra incognita. In doing so, they discover a...

►Watch the full Red Bull Rampage replay here: http://win.gs/2ySn8dc Ethan Nell shows tons of speed and fluidity in his 3rd place run at 2017 Red Bull Rampage. Even when he landed his flat spin backflip deep he kept both of his feet on the pedals. _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV...

►Kenny Belaey who traveled half of the world riding his bike in the most beautiful and challenging locations around the globe, went to Azerbaijan to conquer the rocks of Gobustan, unique for their ancient petroglyphs and charming atmosphere. In the story, Kenny is dreaming about how he tries on the character of the caveman living there and doing the engravings on the rocks. He also dreams of riding the rocks of Gobustan.  “A week riding rocks of Gobustan has been quite hectic. We got permi...

►Do not miss the Livestream: http://win.gs/RBRampageLive Red Bull Rampage partner DJI gives us a preview of this year's course in the desert mountains of Virgin Utah.  _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/r...