--Adrien Troiano//Autumn edit 2012--

Mates, mountains, a taste for simple things and surpassing oneself, the freeride spirit, boards, wheels, snow sports, awesomeness… All this is why a group of nature-loving, tireless and daredevil riders decided to take up the challenge and create the GB73 brand. This peculiar logo, be it a ghost calf or a cyber Viking, became in 2009 a rallying call for sports enthusiasts – the GB73 brand was born. GB riders tap into the values of genuine sportsmanship, of music and and are influenced by co...