door nike action
9 september 2013
From AK to Austria, the Nike crew goes to great lengths in search of the deepest snow and best terrain imaginable.
AK to Austria
2 569 Views
2 januari 2014
Elias Elhardt and had a really good time in Alaska - so this is what we couldn´t fit into his "Distorted Reality" part as well as a guest appearance of Gigi Rüf ! If you want pow this is where you get it!
And if you haven´t seen "Distorted Reality" make your self a Christmas present and buy or rent on iTunes:
11 september 2013
In July 2010 the engineers at UNION and Gigi Ruf set out to redefine the process of snowboard binding development and performance. The idea was to use STRENGTH and STRUCTURE only where necessary. Reduce weight, enhance board feel and comfort throughout the base by creating a multi-layered, multi-density EVA "running shoe sole" concept.
During the two years that followed, Gigi rode 20 different prototype stages, and logged 200 days of on-snow testing. From frigid Austrian hardpack, to f...