adidas Snowboarding | 3:00AM

In 1924, adidas embarked on a mission to provide athletes with the best possible equipment. Since then, snowboarding became a thing, but our mission remains the same. Our athletes are the heart and soul of everything that we do here at adidas. With “Rider of The Year”, and “Video Part of The Year” nominations, this past season was a big one for our Snowboarding team. So let’s celebrate that together, even if it is just on the Internet. Here’s a highlight reel of sorts, featuring a handful of...

Quote by Alex Tank: "The moment when you're trying to film in the allegedly cold streets of Helsinki for the new Adidas/Videograss project and you accidently end up in Europe's best resort called Laax. Well more or less accidently. After four days of excessive rain in snowboarding's streetmecca of Helsinki we decided to pull the plug and give the homies in Laax a call. They promised us sun, warm temperatures and a perfect slushy park. You know it's Go-Time when the shapers themselves drag yo...

Inspired by the 90s skateboarding staple and built for the snow, The Superstar boot has arrived. Last spring as the season was coming to a close, with video parts wrapped up and the gnarliest tricks in the bag; the adidas Snowboarding team brought it back to the basics and took some laps. Featuring Kazu Kokubo, Keegan Valaika, Jake Blauvelt, Louif Paradis along with special guests Nik Baden, Alex Sherman and Mark Gonzales. inspirée par le skate de base des années 90 et construite pour le s...

Under dark and foggy skies, Alex Sherman (aka Wizard Lyfe) was lost. His almighty Wizard Staff was lost deep in the rocks, leaving him weak and unable to cast spells. It wasn't until the sun finally emerged when he was able to find it again, and finally regain his full power. With the staff back in hand, the Wizard was able to cast spells yet again, and everything was back to normal over Mt Hood. film/edit - ted borland lunchramp.com CobraDogs.com

Quebec City is known for its early starts to its frigid winters. Last year a crew made up of Alex Cantin, Austin Hironaka and friends headed into the snowy city and came out with some heavy trickery. We're proud to introduce ‘Built To Ride’, this 4 episode series is slated to drop every 2 weeks starting Oct. 7th and features the RIDE team shredding spots all over North American and Japan.

Alex Sherman and Austin Hironaka set off on an Eastern Asian adventure to find the best street spots, restaurants and hair dressers that the land of Japan has to offer. Meeting up with Teddy Koo and friends, Alex and Austin get a little taste of the streets of Japan. After grabbing clips of all sorts, the boys wrap up their trip and get ready for their next adventure a little closer to home.