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The One Way Runway model casting goes a different way!
In the times of Facebook and Twitter, this unique model contest searched their 12 gorgeous finalists from all over the world via Facebook.
More than 2000 girls took this unique chance and uploaded their pictures on www.facebook.com/oneillgirls
Over 30.000 Facebook-Users chose 3 finalists for the One Way Runway finale in Ibiza.
The other 9 finalists were hand picked by an expert panel of judges, including former Victoria Secret’s model Elyse Taylor (AUS), professional surfer Raine Jackson and representatives from Next Model Management. All 12 finalists were flown to Ibiza for the big finale on June.
For the big catwalk showdown the aspiring models walked down the One Way Runway in Superkinis - the only bikini which prevents any possible “wardrobe malfunctions” in the water – and leaped off the cliff!
22 year old Tatjana Maul from The Hague (NED) wins the most unique model contest and will star in the O’Neill Spring/Summer 2012 campaign. She also bagged a 1-year modelling contract with Next Model Management!