trek bicycle corporation : 4 videos

Beneath the staggering peaks and glacial formations of British Columbia’s most rugged mountains, rustic trails and massive granite slabs are revealed as the snow melts for a few short months each year. Casey Brown journeyed deep into this wilderness for the latest installment of the C3 Summer Series, exploring new paths and soaking in the view beyond the shadows on one truly epic trail ride. See more: http://ow.ly/EDjV30fH3Sp

If handed lemons, you make lemonade. If Mother Nature hands you the driest, dustiest summer in a century, you put on an all-time smoke show. Though Brett Rheeder’s home in the Okanagan region in western British Columbia is experiencing one of its driest summers ever, the thin layer of dust kicked up by Brett's charging down the trail reminds us all that Mother Nature really does provide the best special effects. See more: http://ow.ly/sMk430eB6PA

Rowdy trail riding, homegrown jumps, and yet more proof that Brandon Semenuk is one of the most progressive riders of all time. With every film dropped by Revel Co., he pushes the envelope of what’s possible on a mountain bike. In this new edit made in partnership with Trek and JBL, creativity takes new shape on trails in British Columbia and his own private backyard slopestyle course with Trek Session and Ticket. See more: http://ow.ly/HkGy30e3Ks5

In her first year with Trek Factory Racing Downhill, Rachel Atherton accomplished the unimaginable. She won every UCI World Cup event and the World Championships, achieving the first-ever perfect season in the history of World Cup mountain biking. See the Story: http://ow.ly/cki730959WH