27 October 2011
Racing is part of Lange brand identity. Racing as brand heritage.
Since the outset, Lange has always been equated to the best champions in skiing, from Nancy Green to Aurélien Ducroz, and including Alberto Tomba, Hermann Maier and Marc Girardelli.
Lange has always been on the top of the podium with the best skiers in every skiing discipline.
“Racing as an endorsement of brand prestige. Racing highlights the brand’s technological expertise and premium status. Winning is the ultimate measu...