j.k. livin artist Mishka performs live in Santa Cruz during the Cold Water Classic California. j.k. livin is the label of actor Matthew McConaughey. Mishka recently joined the O'Neill team as the ECO'Neill collection ambassador, and will be holding two concerts at the O'Neill Cold Water Classic Series this year in both Tofino and Santa Cruz for the final event of the 2010 series. Mishka's biography has an almost cinematic sweep. He spent most of his early life on a boat in the Caribbean, sailing from island to island with his seafaring parents and older sisters. A child of the islands, it w...