2012 World Junior DH Champion & Team Lapierre International rider Loic Bruni announces officially today that he's joining the 100% family. Stay in touch with Loic Bruni on Facebook, Twitter, Instagram. http://ride100percent.com/team/loic-bruni Filmmaker: Mathieu Echeverri - Genepi Film - http://genepifilm.com Music: Elodie Goulding - Lights / Dark Objekz Remix http://soundcloud.com/darkobjekz/ellie-goulding-lights-dark