In 2018, Urge BP is already 10 years old ! A decade spent at the very heart of mountain biking between races, exploring journeys and daily lunch rides. Since the early days, Urge’s guideline was to make MTB helmets and off-road helmets ONLY. Today, seems like we’re the only MTB brand that kept this philosophy alive. We’ve also had in mind since the beginning to add some serious eco-responsible and sustainable ideas to the manufacturing of our products, such as using recycled components and re...

►Get behind the scenes of raw MTB videos here: http://win.gs/SoundOfSpeedBTS What does it take to make the sound of speed? The latest clip in our popular series sees Eddie Masters and Dave McMillan try their hands as Foley Artists.  Raw mountain bike videos are rightfully all the rage these days. The unadulterated action is complemented by some glorious sounds of soft rubber tearing through the earth and unfettered by any kind of soundtrack. Those aurally exquisite sound effects aren...

For Episode 5 of Components of Adventure, we head to the Indian Ocean with Bryn Atkinson and Bas van Steenbergen to Reunion Island, a remote island off the coast of Madagascar. Learn more: http://fal.cn/ReunionIsland Share your thoughts about this video by liking it and posting your feedback in the 'Comments' section below. Thanks as well for checking out the official RideShimano YouTube channel! You can subscribe to all our videos here http://po.st/xxwsT1 via the red 'Subscribe' i...

"Since I was a kid I always wanted to be on two wheels. My dad raced enduro motocross and growing up I always looked up to him, so that’s where my passion for bikes started." - Thomas Genon Featuring: Thomas Genon Directed by: Harrison Mendel Cinematography By: Harrison Mendel and Hadrien Picard Edited By: Harrison Mendel Sound Design: Racket Sound Title Design: Studio Dialog Still Photography: Robb Thompson Special Thanks: Marc Genon, Antoine Bizet, Jules Langeard, Eliott Lapotr...

"Home to me is everything familiar; where I know every street, every trail, every store and all my family is there. Its where I can just relax and focus on training and not worry about what hotel we are going to next" - Richie Rude Featuring: Richie Rude Directed by: Harrison Mendel Cinematography By: Harrison Mendel and Rupert Walker Edited By: Harrison Mendel Sound Design: Racket Sound Title Design: Studio Dialog Still Photography: Paris Gore Special Thanks: Karen Rude, Richard...

The first editon of The John Doe was a blast!!! lot of fun, BBQ, Snowboard, girls, friends come and join us next year... La Premiere édition du John Doe Friendly Session qui s'est déroulée aux Arcs était une réussite!!! du fun, un BBQ, du Snowboard, des filles et des potes La vie quoi!!!! on vous donne rendez vous l'année prochaine!!!