Elements Skateboards welcomes Lucas Xaparral

Here is Hermann Stene new part. Photo / clip: Pekka Løvås Music: Fool Wiser - A World Gone Wrong

Hailing from Long Beach, California and known as "Juju" to the closest of his bros, there's really not one bad thing you can say about Julian Davidson. At his core Julian is 100% skateboarder with a timeless style in everything that he does, from the impeccable kick flips on flat you can see any day of the week cruising by Cherry Park, to going big on rails and stair sets whilst out on a filming mission, the majority of skaters would borrow Julian's skating any day of the week. In addition to...

The Element team took the newest collection of product, and hit the road on a quest through our own backyard; California. elementbrand.com For the past two decades the one thing that has remained constant is our continued drive to see the world differently. Element has taken inspiration from all environments; from the top of the Sierras to the city streets. From the moment we hit the road, the ability to discover never ends, and our enthusiasm for the next adventure is what drives us fo...

Actions speak louder than words, and with Julian Davidson this rings all too true. Julian approaches his skating like everything else in his life, with versatility and determination. Not one to steal the spotlight with fanfare or antics, as an AM Julian built a resume of video parts and interviews only comparable to contemporary pros. His approach to life off the board, with hugs and smiles for all, further drives home his professionalism. Welcome to the pro team Julian.

The Element team took the newest collection of product to Chile to discover the culture and landscape, and to ensure the products were made to endure. Watch the story unfold and win items from the collection on instagram by following @elementusa and using #keepdiscovering. For the past two decades the one thing that has remained constant is our drive to see the world differently. Element has taken inspiration from all environments; from the top of the Andes to the streets in our own backyard...